Introduction
Revive Electronics, LLC dba Redux™ ("Redux," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.redux.com, use our products and services, or interact with us.
Please read this Privacy Policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use our website or services.
Information We Collect
Information You Provide to Us
We collect information you voluntarily provide when you:
- Create an account or register as a professional: Name, email address, business/clinic name, professional credentials, and contact information
- Make a purchase: Billing and shipping address, payment information (processed by our payment provider)
- Subscribe to our newsletter: Email address and professional status preference
- Contact us: Name, email address, and any information you include in your message
- Participate in promotions or surveys: Contact information and survey responses
- Enter into a membership or service agreement: Device information, contact details, and service preferences
Information Collected Automatically
When you access our website, we automatically collect certain information, including:
- Device and browser information: IP address, browser type, operating system, device type
- Usage information: Pages visited, time spent on pages, links clicked, referring website
- Location information: General geographic location based on IP address
- Cookies and similar technologies: See "Cookies and Tracking Technologies" section below
Information from Third Parties
We may receive information about you from third parties, including:
- E-commerce platform (Shopify): Order history and customer information when you make purchases
- Product review services: Reviews you submit through third-party platforms
How We Use Your Information
We use the information we collect to:
- Provide our services: Process orders, manage your account, deliver products, and fulfill membership agreements
- Communicate with you: Send order confirmations, respond to inquiries, provide customer support, and send service-related notices
- Send marketing communications: With your consent, send newsletters, promotional offers, and product updates (you can opt out at any time)
- Improve our services: Analyze usage patterns, conduct research, and enhance our website and products
- Personalize your experience: Remember your preferences and tailor content to your interests
- Ensure security: Detect and prevent fraud, unauthorized access, and other illegal activities
- Comply with legal obligations: Meet regulatory requirements and respond to legal requests
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information and improve your experience. You can manage your cookie preferences through our cookie consent banner or your browser settings.
Types of Cookies We Use
| Category | Purpose | Can You Disable? |
|---|---|---|
| Essential Cookies | Required for website functionality, login sessions, and security | No |
| Analytics Cookies | Help us understand how visitors use our website (Google Analytics) | Yes |
| Marketing Cookies | Enable personalized content and measure marketing effectiveness (Salesforce/Pardot) | Yes |
To manage your cookie preferences, click "Cookie Settings" at the bottom of any page on our website.
Do Not Track
Some browsers offer a "Do Not Track" (DNT) feature. Our website does not currently respond to DNT signals. However, you can manage tracking through our cookie consent preferences.
How We Share Your Information
We do not sell your personal information for money. However, as described in the "Advertising and Audience Matching" section below, we share certain personal information (in hashed form) with advertising platforms to deliver and measure ads. Under some privacy laws, including California's, this type of sharing may be considered a "sale" or "sharing" of personal information. You can opt out of this at any time — see Advertising and Audience Matching or our Do Not Sell or Share My Personal Information request form.
We may share your information with:
Service Providers
We work with trusted third-party service providers who assist us in operating our business:
| Provider Type | Purpose |
|---|---|
| E-commerce (Shopify) | Order processing, payment handling, inventory management |
| CRM & Marketing (Salesforce) | Customer relationship management, email marketing, lead nurturing |
| Analytics (Google Analytics) | Website usage analysis and reporting |
| Email Delivery (SendGrid) | Transactional and marketing email delivery |
| SMS Marketing (Postscript) | SMS communications for users who opt in |
| Mapping (Mapbox) | Professional/clinic finder map display |
| Reviews (Judge.me) | Product review collection and display |
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal and Safety Disclosures
We may disclose your information when required to:
- Comply with applicable laws, regulations, or legal processes
- Respond to lawful requests from government authorities
- Protect our rights, privacy, safety, or property
- Enforce our terms of service or other agreements
- Protect against fraud or security threats
Business Transfers
If Redux is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your choices regarding your information.
Advertising and Audience Matching
We may share certain personal information you provide to us, such as your email address, phone number, or mailing address, with third-party advertising platforms, including Google, to deliver, measure, and improve our advertising and to show you relevant ads. When we share this information, it is provided in a hashed (encrypted) form. These platforms match it against their own users to create audiences for our advertising.
You can opt out of this use at any time through our Do Not Sell or Share My Personal Information request form, by contacting us at support@redux.com, or by adjusting your ad preferences directly with the platform (for Google, visit myadcenter.google.com). For more information about how Google uses this data, see Google's privacy and advertising policies.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law.
| Data Type | Retention Period |
|---|---|
| Account information | Until you request deletion or account becomes inactive |
| Order and transaction records | 7 years (for tax and legal compliance) |
| Marketing preferences | Until you unsubscribe |
| Website usage data | 90 days |
| Login activity | 2 years |
| Support inquiries | 3 years |
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
All Users
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information
- Opt-out: Unsubscribe from marketing communications at any time
California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: Request information about the categories and specific pieces of personal information we have collected, the sources, purposes, and third parties with whom we share it
- Right to Delete: Request deletion of your personal information, subject to certain exceptions
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out of Sale/Sharing: While we do not sell your personal information for money, we share certain personal information (in hashed form) with advertising platforms for cross-context behavioral advertising. You have the right to opt out of this sharing at any time through our Do Not Sell or Share My Personal Information request form or by contacting us at support@redux.com
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
Categories of personal information collected in the past 12 months:
- Identifiers (name, email, IP address)
- Commercial information (purchase history)
- Internet activity (browsing history, interactions with our website)
- Professional information (business name, credentials)
- Geolocation data (general location from IP address)
We do not sell personal information for money. We share information with service providers for business purposes as described above, and we share hashed identifiers with advertising platforms for cross-context behavioral advertising, which you may opt out of at any time via our Do Not Sell or Share My Personal Information request form.
Categories of personal information shared for advertising in the past 12 months: Identifiers (hashed email address, phone number, mailing address). We share these categories with advertising platforms (such as Google) for the purpose of audience matching and measurement.
European Economic Area, UK, and Switzerland (GDPR)
If you are located in the EEA, UK, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):
- Access: Obtain confirmation of whether we process your data and access to that data
- Rectification: Correct inaccurate or incomplete personal data
- Erasure: Request deletion of your personal data ("right to be forgotten")
- Restriction: Restrict processing of your personal data in certain circumstances
- Portability: Receive your personal data in a structured, machine-readable format
- Object: Object to processing based on legitimate interests or for direct marketing
- Withdraw Consent: Withdraw consent at any time where processing is based on consent
Legal Basis for Processing: We process your personal data based on:
- Contract: To fulfill orders and provide services you request
- Consent: For marketing communications and non-essential cookies
- Legitimate Interests: To improve our services, ensure security, and prevent fraud
- Legal Obligation: To comply with applicable laws
You may also lodge a complaint with your local data protection authority.
Canada (PIPEDA)
If you are located in Canada, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA):
- Know why we collect, use, or disclose your personal information
- Expect reasonable and appropriate handling of your personal information
- Access your personal information and request corrections
- Complain to the Office of the Privacy Commissioner of Canada
How to Exercise Your Rights
To exercise any of these rights, you can:
- Submit a request online: Privacy Request Form
- Email: support@redux.com
- Mail: Revive Electronics, LLC dba Redux, Attn: Privacy, 9715 Kincaid Drive, Suite 1200, Fishers, IN 46037
We will respond to your request within 30 days (or sooner if required by applicable law). We may need to verify your identity before fulfilling your request. You will receive a confirmation email with a reference number when you submit a request.
International Data Transfers
Redux is based in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
For transfers from the EEA, UK, or Switzerland, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission to protect your personal data.
Children's Privacy
Our website and services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@redux.com, and we will delete such information.
Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit (HTTPS/TLS)
- Secure password storage
- Access controls limiting who can access personal information
- Regular security assessments
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party websites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Provide notice on our website or by email for significant changes
We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Revive Electronics, LLC dba Redux™
Attn: Privacy
9715 Kincaid Drive, Suite 1200
Fishers, IN 46037
United States
Email: support@redux.com
Website: www.redux.com